To market to your ideal clients, you want your copy, your words to highlight and heighten the prospects pain, difficulty, challenge – that you and your service/product solve.
When it comes to achieving your goals in your business, your focus must be the exact opposite.
To achieve every goal you set:
- You must focus on meeting the goals themselves.
- You can’t focus on missing the goals.
- You must never focus on avoiding failure.
“What is the difference between high achievers and the self-deceivers? High achievers have a strong motive to achieve, whereas others are often motivated by the avoidance of failure.”
Lisa Sinclair 360 Wellness Solutions
With just under four weeks to achieve 2011 goals, pressure to get everything done, to hit your numbers and set up your campaigns and systems to launch 2012 with a strong start in January, you could get paralyzed by each missed deadline or cancelled sale or rescheduled sales call.
Did you ever take a safe driving course – this is the long weekend course after you got your license. In those safe driving courses, they teach you how to drive out of a spin, how to respond to oil or ice on the road or how to recover control on a snowy road – all so you won’t crash your car into a tree, stone wall or worse. The instructors drill it in to you to keep your eyes where you want to go, not on what’s in front of you (tree, stone wall, cliff, ice).
If you stay focused on the tree – you’ll hit the tree. If you stay focused on the center of the road, that’s where you’ll steer the car.
Apply that same principle to your business, to your big bold goals. If you focus on the missed milestone, or the hot prospect who says no or the product release that just got pushed back two months, you’ll stay focused on the obstacles holding you back.
If you focus on resetting the goals and how to meet them, or on alternative approaches to achieve the goals; then you’ll keep moving forward toward the goals and the detours and distractions won’t hold you back.